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Media Buy Considerations

Think about diversity when you buy media

When you’re trying to reach a diverse group of people, one size rarely fits all. Your media buy should reflect the same level of diversity as your audience.

Don’t rely solely on the biggest mass-media outlets. Consider placements that target specific groups.

At the same time, don’t limit diverse ads to diverse placements. Your ad featuring a same-sex couple belongs in mass media as much as any other ad does.


Creating for Accessibility